Content marketing agency Emotive expands to Melbourne hiring Mamamia’s Laura Fitzpatrick

McMillan

Fitzpatrick

Former Mamamia national head of strategy Laura Fitzpatrick has joined content marketing business Emotive as content strategist, joining alongside Nova Entertainment’s Shane McMillan, as the company rolls out in Melbourne.

Last week Mumbrella revealed that Fitzpatrick had left the Mamamia Women’s Network after seven months as their national strategy director. Previously she was the national response director (integration) for Southern Cross Austereo, a role she held for over a year-and-a-half.

She joined SCA in January 2009 as new business development manager before taking on the group sales manager role in November 2010.