Content marketing agency Enthral has added public relations to its remit.
The agency will now offer its clients brand and talent partnerships, media training, crisis and issues support and media relations.
Fogarty joins the agency from Haystac
Enthral’s new PR offering is already working with brands including DrinkWise and Air Niugini.
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As part of its new offering the agency has hired Lucy Fogarty as a group account director.
Fogarty joins the agency from Haystac Melbourne where she was a group account director for just over a year.
Cameron Smith, managing director at founder at Enthral, said in a statement: “Those who were once the editorial gatekeepers in newsrooms make up our creative team and our approach to content, enabling us to tell brand stories in a credible and culturally relevant way.”
Enthral has launched the new division eight months after it rebranded from Virtual Connexion to Enthral.