Content marketing engine Convo Ink launches, led by Aaron Macarthur

Convo Ink has launched its smart content marketing engine, which allows users to create branded content.

The company was founded by Aaron Macarthur this year, who was most recently commercial director at WINR. Macarthur has also worked at Verizon Media, Allure Media and News Corp Australia.

Aaron Macarthur

Macarthur said: “At Convo Ink we believe every brand has a story to tell and great brand stories create attention with customers and drive sales. We are excited to launch our smart content marketing engine which allows advertisers and media agencies to move into the high growth content marketing space with all of the speed, scale and precision provided by programmatic marketing technology.”

Macarthur added: “The response from the industry has been huge. In the last six months we have raised capital and completed advertiser trials with Young Henry’s, Numobile, Hayu and Baptist Care. We have also validated the platform with important tech partners including the Trade Desk and Double Verify and we are excited to be announcing our major digital, mobile and out of home publishing partners in the coming weeks.”

Convo Ink’s campaign interface

The engine has a drag and drop functionality, and generates content for mobile, desktop and digital out-of-home.

It is targeted towards both advertisers and publishers. For advertisers, it aims to make content marketing easy and effective. For publishers, according to Convo Ink, it uses existing ad tech infrastructure to reduce the need for complex integration.


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