Continental Tyres team up with AFL players via TBWA\Melbourne
Continental Tyres has recruited its own team of bald AFL stars to raise awareness of bald tyres in its latest campaign from TBWA\Melbourne, with PR from Eleven.
The launch of Continental Tyres Bald Stars coincides with the brand’s second year as a major sponsor of the Toyota AFL Premiership season for 2022, bringing awareness to road safety with the ‘bald is unstoppable’ tag line, applying both on the field and on the road.
