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Controversial bacon ad makes Film Lions shortlist

The divisive American Beauty pastiche Primo Bacon ad has made it to the shortlist for the Cannes Lions Film category, one of nine Australian contenders for metal.

The Ad Standards Board dismissed a complaint against the ad in May which claimed the advert was “disrespectful to slaughtered pigs”.

It is joined on the shortlist by BMF’s The Search ad starring Lionel Ritchie in a fridge for Tap King, and two ads from DDB Melbourne for Devondale, Cat Lady and The Teacher.

Three ads for short-term loan firm Nimble Pregnancy, Sauna and Vet by Proximity Brisbane, I Touch Myself for Cancer Council from JWT Sydney and a promo film for TedX Sydney by Saatchi & Saatchi Sydney and Heckler are also on the list.

Entries from Australia were down to 102 from 111 last year, while there were five winners last year.

The winners are revealed on Sunday morning Australian time.

Australian campaigns nominated in the Film category

Good Morning Bacon, Ogilvy & Mather, Primo Smallgoods

The Search, BMF Sydney, Tap King

Cat Lady, DDB Group Melbourne, Devondale Long Life Milk

The Teacher,  DDB Group Melbourne, Devondale Smoothies

Pregnancy, Proximity Brisbane, Nimble

Vet, Proximity Brisbane, Nimble

Breakdown, Proximity Brisbane, Nimble

I Touch Myself, JWT Sydney, Cancer Council

TedX The First Taste, Saatchi & Saatchi Sydney/Heckler Sydney, Saatchi & Heckler (self promotion)

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