Controversial bacon ad makes Film Lions shortlist

Alex Hayes

June 20, 2014 1:48

The divisive American Beauty pastiche Primo Bacon ad has made it to the shortlist for the Cannes Lions Film category, one of nine Australian contenders for metal.

The Ad Standards Board dismissed a complaint against the ad in May which claimed the advert was “disrespectful to slaughtered pigs”.

It is joined on the shortlist by BMF’s The Search ad starring Lionel Ritchie in a fridge for Tap King, and two ads from DDB Melbourne for Devondale, Cat Lady and The Teacher.

https://www.youtube.com/watch?v=H7KiVXhHKkI

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

Topics