Convo Ink appoints ARN’s Lena Rapley to lead sales

Australian content marketing startup Convo Ink has selected Lena Rapley, who joins from ARN, for the newly created role of head of sales.

Rapley held multiple roles at ARN, including head of client solutions, commercial partnerships director, and most recently, independent sales director. She oversaw commercial responsibility for ARN’s radio and digital strategies across Australia’s independent agencies.

Lena Rapley

Within Convo Ink’s national commercial team, she will be responsible for cross-screen content solutions, attention analytics platform and dynamic optimisation capabilities. In the newly created role, Rapley will drive agency and client direct relationships, as well as targeted content solutions.

Earlier this year, Convo Ink has closed a $1.5 million seed funding round led by 3C and M2 Capital. The agency was launched in 2021 by Aaron Macarthur, former sales lead at Southern Cross Austereo, News Corp, Allure Media and Verizon Media.

Aaron Macarthur said: “To have someone of Lena’s calibre join our team speaks to the momentum within content marketing and the strength of our technology platform.

“Lena brings an exceptional mix of executive maturity, marketing savvy and hands-on experience in delivering world class content campaigns. I couldn’t be more thrilled to have her on board.”

Rapley added: “It’s a rare opportunity to work in an Australian start-up which is showing global leadership in a growth channel. I have seen the market shift toward content-led solutions first hand and the results these campaigns deliver for clients.

“I was immediately impressed with how the Convo Ink technology can scale content and give a real-time picture of campaign performance.”


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