Convo Media expands into digital out-of-home advertising
Convo Media now offers programmatic DOOH alongside publishing, allowing brands to deliver targeted, cross-screen campaigns across Australia.
The announcement:
Convo Media enables full-funnel, content-based advertising that spans digital out-of-home and publishing, enhanced by geo-targeting and live data triggers across leading networks including Val Morgan, Cartology, QMS, Motio, and oOh!media.
Convo Media, Australia’s boutique digital content and programmatic campaign manager, has expanded its advertising services beyond publishing with new partnerships in digital out-of-home (DOOH). The move enables brands to pair the high impact of out-of-home with the precision and agility of digital targeting across Australia’s leading publishers, all streamlined through a single campaign brief.
The programmatic DOOH capabilities unlocks more than 15,000 roadside, transit, and street-level screens spanning Val Morgan, Cartology, QMS, and The Motio Network. These placements can be optimised in real time and paired with Convo’s publishing network, enabling brands to activate contextual, location-specific creative informed by live data triggers such as weather, traffic, events, and seasonal moments.
Monique Harris, Convo Media CEO, said: “Our expanded offering gives brands more powerful ways to show up in the moments that matter, seamlessly connecting with audiences across mobile, desktop, and now out-of-home. At Convo, our vision has always been to build a uniquely local content ecosystem that spans every screen, helping brands unlock the full potential of immersive ‘conversational’ creative in a way that can be briefed at speed, creatively supported to remove implementation barriers for clients, and optimised with a human touch. Including DOOH means we can now deliver that at scale.”
The new cross-screen approach has already been adopted by clients such as Scape Student Living, which used dynamic DOOH panels near key Melbourne and Sydney campuses to highlight the lifestyle benefits of living at Scape. This was then layered with location-specific messaging that retargeted pedestrians across Convo Media’s immersive mobile formats, spotlighting rooms, facilities, and social spaces at major university hubs nationwide. The campaign exceeded industry benchmarks for click-through rates, engagement, and time on screen.
“At Scape, we’re always finding smarter ways to connect with students on campus, in the city, and across the screens they move through every day. Partnering with Convo Media on DOOH let us create positive friction; work that stood out by being genuinely useful. That’s where effectiveness really lives for us, in the space between attention and relevance.” Rosalind Lill, general manager of brand & marketing, Scape Australia.
Kaimera’s senior content & marketing manager, Ella Dalton, added, “Bringing together the scale and impact of DOOH with the precision and personalisation of digital was made seamless by the Convo team. One brief, one team, and one shared vision meant a stronger result for the client and a more effective campaign for us as the agency.”
Visit convomedia.com.au for more information.
Source: Storydisco
