Cooking up a copyright infringement
Masterchef has been a smash for Channel Ten this year, doing more than any other show to help turn around the network’s fortune.
So the good folks at Ten must be a bit annoyed to find rivals Channel Nine have managed to cook up a very similar logo and visual language for new cooking show Hot Plate:
Still, there aren’t a lot of images that could be used to illustrate a cooking competition, right?
Not to mention the lowest common denominator paired-off bitch-fight style structure being an embarrassingly poor copy of MKR. Bogans, woggy mum-daughter combos, gay men, rich bitches. Ugh.
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It’s almost like someone’s taking the piss out of both MKR and MasterChef.
Sadly, they’re not.
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It’s astounding to see so much money wasted on plagiarism. Rather than imitating an existing format in the same market, why not look into a new format/style/hook that will surpass Masterchef rather than try to shave a few % of its market share?
What a waste of time and money for everyone involved.
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Would love to read the comments but can’t get rid of that damned SILVERPOP ad!!!
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From what I can piece together from the ad, contestants with an overbearing personality trait are paired up and sit around a communal table judging food cooked by another set of contestants.
Sounds like a television show I already know of.
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What is it with with the preponderance of gay ‘bitch queen’ stereotypes in so many of these shows?!
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Well both have clearly taken colour and fire from the logo and branding of Gordon Ramsay’s Hells Kitchen
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And which supermarket chain will be the main sponsor for this little gem?
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Its almost like someone is taking the piss out of the Australian publi…. oh 🙁
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Who has the energy for a new Masterchef?
I predict ‘off the boil’ headlines.
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Pardon the pun but these shows are just larded with stereotypes. Even Masterchef has been playing that card by giving drama queens a fairer ride than those who get on with the task and cook without fuss.
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