Coopers and KWP partner to spruik ‘iconic’ beer on Australia Day

Coopers teamed up with Ooh! Media over Australia Day to highlight its “iconic Australian beer”, on one of Australia’s biggest advertising roadside viewing days of the Australian calendar, according to Coopers.


The campaign, created by KWP, ran on 40 billboards nationally including Sydney and Melbourne airport.

Ooh! Media announced it was its largest campaign in terms of scale to date.


Noel Cook, director at Ooh! Road, said the ad continued Coopers’ venture into out-of-home advertising.

“Coopers has been using out of home advertising extensively throughout the summer, but wanted to create additional impact specifically on Australia Day,” said Cook.


Cam Pearce, marketing and sales director at Coopers, said,“The assets were a great fit for Coopers because it allowed us to be dynamic with our messaging, displaying tailored creative to a number of different audiences all around Australia while building on the massive scale of our summer campaign.”

The campaign ran for one day nationally on Australia Day.


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