News

Coopers and KWP partner to spruik ‘iconic’ beer on Australia Day

Coopers teamed up with Ooh! Media over Australia Day to highlight its “iconic Australian beer”, on one of Australia’s biggest advertising roadside viewing days of the Australian calendar, according to Coopers.

coopers_kwp_campaign_oohmedia_press_shot

The campaign, created by KWP, ran on 40 billboards nationally including Sydney and Melbourne airport.

Ooh! Media announced it was its largest campaign in terms of scale to date.

 

Noel Cook, director at Ooh! Road, said the ad continued Coopers’ venture into out-of-home advertising.

“Coopers has been using out of home advertising extensively throughout the summer, but wanted to create additional impact specifically on Australia Day,” said Cook.

coopers_kwp_oohmedia_australia_day_campaign_press_shot

Cam Pearce, marketing and sales director at Coopers, said,“The assets were a great fit for Coopers because it allowed us to be dynamic with our messaging, displaying tailored creative to a number of different audiences all around Australia while building on the massive scale of our summer campaign.”

The campaign ran for one day nationally on Australia Day.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.