Coopers names The Royals as masterbrand strategy and creative agency

August 25, 2020 10:32

Coopers Brewery has appointed independent agency The Royals as its masterbrand strategy and creative agency, following a national pitch process.

The Coopers creative account was previously held by South Australian agency, KWP. The relationship has stood for 27 years. KWP will continue working on the media account and select creative projects.

KWP CEO, David O’Loughlin, told Mumbrella: “Coopers has moved progressively to an agency roster over the last 18 months. Entering our 27th year working with Coopers, we are delighted to continue working across all of their media, tech and digital. We also continue to work on selected product brands such as Coopers Dry.”

Coopers, also based in South Australia, will be serviced by The Royals’ national team, with deputy ECD, Sebastian Vizor, taking the lead on the creative.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics