News Corp names Luke Manderson as chief product officer

Luke Manderson has returned to News Corp after a five year stretch in New York to take up the newly-created role of chief product officer at the media company.

Manderson held various roles at News Corp in Sydney before becoming vice president of product management at the company’s New York global headquarters in 2015, a role he held for a year and a half.

Manderson has relocated back to Australia from New York for the role

From there, he became chief product and technology officer at American weekly newspaper Barron’s, which is part of News Corp’s Dow Jones. Manderson was in that role for almost four years, but has returned to Australia to lead digital product and data strategy across the News Corp business from today.

“We’ve been very clear that our business is at a transformative moment and that means increasing our focus on digital growth,” said chief technology officer of data and digital product, Julian Delany.

“Consumers’ expectations of a first class digital product experience has risen dramatically over recent years. I’m excited that Luke will lead our efforts, as we deliver great new features and a significantly enhanced user experience across our news apps and websites over the coming months.

“I have no doubt appointing someone of Luke’s calibre with his exceptional international experience combined with his deep knowledge of the Australian business will transform our approach to product and data.”

Manderson, who began working at MCN and Foxtel after a stint as a lawyer, added: “News Corp Australia is home to an unmatchable digital portfolio which reaches more than 14.5 million Australians every month.

“Leveraging data through a product lens will unlock new opportunities and new perspectives across the business, while ensuring data sits at the heart of our next generation of digital experiences.”

Recently, the business announced that chief operating officer Damian Eales would be moving to New York to take up the new role of global head of transformation, and former WPP boss Mike Connaghan joined locally as managing director of commercial content.


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