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Coopers unveils ‘Forever Original’ positioning in first work from The Royals

February 1, 2021 9:09

Independent brewer Coopers Brewery has unveiled a new strategic direction and brand positioning, ‘Forever Original’, in the first work undertaken by independent agency The Royals.

Appointed as the masterbrand strategy and creative agency for Coopers in mid-2020, The Royals have  launched a national out of home campaign for the beer, with the Coopers bottles and cans at its centre.

Tim Cooper and Melanie Cooper

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
Cam Pearce Coopers Coopers Brewery Forever Original Melanie Cooper The Royals Tim Cooper Tom Donald
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