F.Y.I.

Corality Financial Group appoint Bullseye as digital partner

Digital agency Bullseye has delivered the first phase of the refreshed digital strategy for client, Corality Financial Group. Bullseye was chosen as the brand’s digital partner following a competitive pitch.

The announcement:

Bullseye, part of STW, has just delivered the first phase of the refreshed digital strategy for client, Corality Financial Group.

Dedicated to exceptional financial modelling, Corality wanted their digital presence to reflect their unique service offering, by reinforcing their guiding rules of consistency, transparency and flexibility – the rules upon which they founded SMART, Corality’s best practice financial modelling methodology.

So that their global client base could truly experience the confidence Corality delivers through their leading consulting practices, Bullseye are working with Corality to create a new website which will be supported by a focus on digital content. Corality now shares their vision and world-class service offering through this enhanced digital presence.

Rickard Wärnelid, Group CEO of Corality, says: “The development process for quality web solutions shares many attributes with financial modelling development, and we were continuously impressed with Bullseye’s agile methodology. The in-depth requirement analysis at the initial stages of the project ensured perfect alignment with our current needs and our strategic targets.”

In addition to the website, Bullseye has written, produced and shot two videos to date for Corality. This includes a vision video shot on location with some of the Corality executive team, cut with edited footage from some of their clients’ projects around the world; and a video highlighting the benefits and reliability of their SMART methodology.

Source: Bullseye media release

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