Core rebrands to The Core Agency and names six new hires

Ad agency Core is rebranding as The Core Agency. The move comes as it announces six new hires, and wins of the Australian Nursing & Midwifery Federation and The Fred Hollows Foundation.

The announcement:

Core has rebranded as The Core Agency to better reflect its broader offering, scale and the brand-centric approach it offers clients. The change follows a period of significant growth for the independent Sydney creative agency which has seen it bolster its ranks with six new appointments.

Christian Finucane, co-founder and creative partner at The Core Agency said: “The last couple of years have seen our client partnerships flourish and we now provide a much broader range of services to some of Australia’s major brands. With more than 20 staff, The Core Agency name better communicates the breadth of that talent and our expertise in delivering creative work that delivers results for brands.”