F.Y.I.

Mondelēz senior VP and CMO Dana Anderson to join Reset Agenda in Sydney

mondelez senior vip and cmo dana andersonThe Australian Association of National Advertisers (AANA) has announced senior vice president and chief marketing officer for Mondelēz International, Dana Anderson, will join the Reset stage in Sydney on October 25.

The announcement:

GLOBAL MASTER OF MARKETING JOINS RESET AGENDA Monday 23 May 2016 – The Australian Association of National Advertisers (AANA) has today announced that Dana Anderson, Senior Vice President and Chief Marketing Officer of Mondelēz International, will join the RESET stage in Sydney on October 25 as its second global master of marketing.

“Dana is redefining the future of marketing at a global snacking powerhouse. A fearless innovator, she’s known for continually pushing the boundaries and challenging partners and agencies to be brave and ignore conventions. She applies the RESET lens every day and will be an outstanding addition to our line-up,” the AANA’s CEO Sunita Gloster said.

Dana Anderson oversees the marketing of billion-dollar biscuits, chocolate, gum and beverage brands, including Oreo, LU, Cadbury and Trident.

Ad Age calls Dana one of the “100 Most Influential Women in Advertising” and she’s on the Forbes list of Top 50 CMOs. Both Brand Innovators and PR Week named her to their top innovator lists.

“Dana has earned significant recognitions from 2015 Woman of the Year (AWNY) to 2014 Advertising Person of the Year (Ad Club of New York). She’s also on the board of the Assn. of National Advertisers and the Twitter Influence Council.

“Dana’s 25 years of agency side experience working for the likes of Y&R, JWT, FCB, and DDB before she went client side gives her an extraordinary insight on how to drive fearless behaviour and trust between client and agency.

“I’m thrilled to have Dana’s story join our day! She’s a big believer that change is necessary for growth and so she’ll certainly give AANA Members plenty to think about for the year ahead,” Ms Gloster said.

Dana Anderson joins five other speakers: Sarah Wood, Co-Founder Co-CEO of global video ad-tech company Unruly; Brad Jakeman, President PepsiCo Global Beverage Group; Lindsay Pattison, global CEO of WPP’s media agency Maxus; Adam Morgan, Founder of leading international marketing consultancy, eatbigfish and social activist Monica Lewinsky, who will talk about the challenge of reputation management in the 24/7 media and social media environment.

The AANA’s last global speaker to complete our line-up will be announced shortly. Registration for RESET, which takes place on 25 October, is now open to both members and non-members at http://aana.com.au/reset/

DANA ANDERSON Senior Vice President and Chief Marketing Officer Mondelēz International Dana is redefining the future of marketing at global snacking powerhouse Mondelēz International through her wisdom, wit and will.

As SVP and Chief Marketing Officer, she oversees the marketing of billion-dollar biscuits, chocolate, gum and beverage brands, including Oreo, LU, Cadbury, Trident and Tang.

She leads the teams responsible for Agency Relations, Brand Equity, Brand Strategy, Marketing Capabilities, Media and Digital. Dana continuously pushes to create smarter more productive ways for brands and their partners to work together.

She challenges ad agencies, media companies, innovation catalysts and the company’s brand marketers to be agile advocates ready to cast aside convention, reinvent categories and fearlessly engage with consumers in new ways.

Dana was named to the SVP and CMO position in September 2014. She was appointed to her previous position of SVP Marketing Communication and Strategy when Mondelēz International was created in 2012, having held the same role at Kraft Foods since 2009.

Before Kraft Foods, Dana had a successful career at some of Chicago’s leading ad agencies. Ad Age calls Dana one of the “100 Most Influential Women in Advertising” and she’s on the Forbes list of Top 50 CMOs. Both Brand Innovators and PR Week named her to their top innovator lists.

Fast Company, The Wall St. Journal, Advertising Age and Adweek all look to Dana for her innovative perspectives on everything from evolving client/agency relationships to new marketing ecosystems.

She is also a gifted speaker and passionate teacher, sought out by the Cannes Festival of Creativity, the ANA, the 4As, Twitter and Facebook.

WARC ranks Mondelēz International among the Top 5 smartest advertisers in the world. In 2014, it earned a record number of Cannes Lions for its biscuit, chocolate, gum and beverage brands, which include Oreo, Milka, Cadbury and Honey Maid.

Dana is the reigning Woman of the Year (AWNY), was the 2014 Advertising Person of the Year (Ad Club of New York), and is on the board of the Assn. of National Advertisers, the Twitter Influence Council and is a member of The Chicago Network.

About the AANA: For over 85 years the AANA has represented Australia’s largest and well-known brands across FMCG, automotive, finance and insurance, travel, health and beauty, media and communications.

The AANA works to protect the interests of these businesses who contribute to an estimated advertising spend of more than $14 billion a year.

On behalf of our members the AANA’s mandate is to maintain and evolve the advertising codes which underpin the system of self-regulation in Australia; and safeguarding the rights of its members to commercial free speech and protecting consumers by ensuring advertising and marketing communications are conducted responsibly.

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