Core unveils first work for Sydney Airport Parking
Sydney Airport is pushing the convenience and value its parking offers passengers and airport visitors in a new campaign from independent Sydney agency Core.
It is the first campaign from the agency since picking up the Sydney Airport Parking account in March, with the campaign introducing the tagline of ‘Easy-peasy parking’ illustrated with toy cars.
Christian Finucane, creative partner at Core said in a statement: “We wanted to create an original and bright look to catch the attention of everyone who wants the ease of driving to and from the airport in their own vehicle. In addition, there are also considerable savings to be made by booking online.”
It is running across static and digital outdoor sites across the airport and on Sydney metro radio, with other media rolling out later in the year.
Linkedin
I’m guessing the T&Cs read something like: Only $7,680 per week…save 1.2% by booking online…Credit card fee of 5.5% applies to all transactions.
User ID not verified.
I’ve seen this ad at the train station and have been wondering exactly what it is they want me to do? Are they telling me there is parking at the airport? Knew that. Are they telling me it’s easy? Well I’ve never found it hard. Expensive yes but hard no.
Must be something to do with dinky cars. Or a terrible waste of the clients money. Fascinated to know what I’m missing. I remember the days of calls to action in ads but hey, I’m over 50, what do I know?
User ID not verified.
Old bloke – congrats you answered your own questions in the first paragraph of your comment.
Obviously they want to tell you that it is easy park there now – that’s it. It’s called branding.
User ID not verified.
I’m with you J Car and no Old Bloke I don’t think you are missing anything.
User ID not verified.