Country Road announces throws collaboration with textile designer and artist, Julie White
Renowned lifestyle brand Country Road is collaborating with Julie White – a textile designer and artist – for a range of limited-edition throws.
The announcement:
Iconic Australian lifestyle brand Country Road is proud to announce an exciting new collaboration with acclaimed Australian artist and textile designer, Julie White. Based in Adelaide on Kaurna Country, Julie White is renowned for her vibrant, hand-drawn prints that capture the rich colour and texture of Australia’s natural landscapes.
After a year of development, this unique partnership has culminated in the creation of three limited-edition throws, designed to reflect the beauty of the Australian landscape. Each design is made from a luxuriously soft blend of wool and cashmere, arriving in three distinct prints inspired by native flora.
When speaking to her creative process, Julie explains, “My home for inspiration has always been the Australian landscape. I get pretty emotional just being there. The flora and fauna just has so much personality. I’m lucky to live in South Australia where beautiful bush walks and beaches are close by. I like to soak it all up, then when I’m in the studio, I draw from memory and my imagination. My painting style is pretty loose. For me it’s less about control and more about the feeling of joy I get from the shapes and colours.”
Julie’s distinctive artistic style and connection to the Australian landscape made her a natural fit for Country Road. The two parties worked closely together to reimagine Julie’s prints on woven jacquard designs, reinterpreting them in a way that felt authentic to both brand and artist.
Speaking to the collaboration, Country Road’s general manager of Home, Ty Symonds says: “Working with Julie White has been a truly transformative experience. Her distinctive hand-drawn prints and deep connection to Australia’s landscapes brought a fresh and vibrant perspective to our winter collection.” – Ty Symonds, general manager of Home, Country Road.
The limited-edition throws will be available from July 01, 2024, in selected Country Road stores and online.
Source: Country Road
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