Country Road celebrates 50th anniversary with new logos
Australian retailer Country Road is marking a big milestone – its 50th anniversary – with a suite of new logos, a campaign featuring familiar faces and a nod to its iconic designs from the past five decades.
Taking a trip down memory lane, the retailer hopes to pay homage to its design legacy, while also “inspiring the road ahead”.
“As we celebrate 50 years of Country Road, it’s a special occasion for reflection and gratitude,” said Country Road managing director, Elle Roseby.
“The past five decades have been a testament to the enduring spirit of our brand, and as we look forward, we are excited to not only continue weaving the essence of Australia into every thread but to also strengthen our bonds within the communities that have been an integral part of our story.”
In collaboration with typographer Andrew Woodhead, the new logos reflect the brand’s history, while also embracing the future, with a blend of different typefaces from over the years.
The logos pay homage to the brand’s 50 year history
Country Road’s branding over the years
Woodhead said: “The new logos strike a balance between Country Road’s history and its future.
“The designs aim to be versatile, living in any moment in time, and serve as a bridge connecting the brand’s rich legacy with its evolving journey ahead.”
The brand has launched its autumn campaign, shot in Broken Hill on Wilyakali and Barkindji country, reuniting with familiar faces, including past campaign models Gemma Ward and Ollie Edwards.
Photographers Graham Shearer – who was the one behind most Country Road campaigns form the ’80s – and Simon Lekias – who captured the brand’s 30th anniversary – were invited to shoot the campaign.
Simon Lekias
In addition, the brand is delving into its archives to showcase designs from the past five decades.
Original pieces from the personal collections of founders Stephen Bennett and Jane Parker can be found on display at the brand’s Chadstone and South Yarra stores throughout the month of February.
Country Road has created a limited-edition collection of products to further celebrate the milestone, set to launch in March.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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