On a day when the ABC number see newspaper sales still plummeting leading many to question their place in the media mix, The Courier Mail’s splash is a reminder of how they still play a role.
Yesterday saw the Brisbane newspaper take its trademark satirical approach to Russia’s warships coming near Australian waters, showing President Vladimir Putin dressed as a sailor with the headline ‘Stop the Boats’ as he prepares for a “shirt fronting” from PM Tony Abbott.
But today the paper got serious – with a message to Putin as he arrives in Brisbane for the summit of world leaders:
“Dear Mr Putin, We thank you for visiting Brisbane for the G20. But before the summit gets underway, there is one word the people of Australia want to hear – sorry”
That was juxtaposed with a picture of the downed Malaysian Airlines MH17 flight, and the word sorry in Russian.
Could that front page be more effective than the political manoeuvring of Australia’s Mandarins?