Dr Mumbo

Courier Mail shows the power of print

On a day when the ABC number see newspaper sales still plummeting leading many to question their place in the media mix,  The Courier Mail’s splash is a reminder of how they still play a role.

Yesterday saw the Brisbane newspaper take its trademark satirical approach to Russia’s warships coming near Australian waters, showing President Vladimir Putin dressed as a sailor with the headline ‘Stop the Boats’ as he  prepares for a “shirt fronting” from PM Tony Abbott.

Stop the boats courier mail Putin headlineBut today the paper got serious – with a message to Putin as he arrives in Brisbane for the summit of world leaders:

“Dear Mr Putin, We thank you for visiting Brisbane for the G20. But before the summit gets underway, there is one word the people of Australia want to hear – sorry”

That was juxtaposed with a picture of the downed Malaysian Airlines MH17 flight, and the word sorry in Russian.

courier mail asks putin to say sorry


Could that front page be more effective than the political manoeuvring of Australia’s Mandarins?


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.