CPA Australia appoints Heads and Tales to lead Intheblack video content
CPA Australia has reappointed creative agency Heads and Tales to lead video content and production for its member publication, Intheblack.
The announcement:
CPA Australia has appointed creative content agency Heads & Tales following a competitive pitch, renewing a creative partnership that first began two decades ago.
The appointment will see Heads & Tales lead member publication INTHEBLACK’s video content strategy and production for one of the world’s largest professional accounting bodies, tasked with delivering end-to-end video production and bringing member stories to life, across a range of mediums and formats.
Heads & Tales is also working closely on reimagining the digital experience for the INTHEBLACK digital magazine to improve the member experience.
Rod Mooseek, managing director at Heads & Tales, said the win marks a significant milestone for Heads & Tales, reconnecting with CPA Australia 20 years after helping to launch the brand’s flagship INTHEBLACK magazine.
“We’re excited to build on the partnership we formed 20 years ago. Since then, both our organisations have changed significantly. But what’s remained unchanged is our shared passion for the power storytelling can have in delivering member value. We’re ready to honour CPA Australia’s brand legacy and share the stories that matter with their members.”
Charlotte Fenner, editorial content strategist at CPA Australia, welcomed the partnership.
“Heads & Tales has been instrumental in bringing the stories for INTHEBLACK to life through compelling member profiles and video content that we know our audience values.”
CPA Australia is Australia’s leading professional accounting body and one of the largest in the world.
Source: Tide PR
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