CPA youth campaign pushes advantages of accountancy

CPA Australia, the accounting body, has launched a campaign to encourage young people to train to become accountants, pushing the idea that “accountancy is not just about numbers” but a platform to succeed in the broader business world.

https://www.youtube.com/watch?v=qWoR35r3v4o

Real CPAs are used in three different TV spots, who tell their stories of how a CPA background has helped them in their careers.

A digital element features interviews with trained CPAs who answer specific questions for those interested in the programme.