CRA announces return of regional radio ratings

Zanda Wilson

March 8, 2021 10:22

Radio ratings surveys for regional stations will return in 2021, after a full year of hiatus due to pandemic-led difficulties associated with collecting data.

Commercial Radio Australia has announced that it will release 25 surveys throughout 2021, beginning with a survey for Geraldton in Western Australia on 9 March.

CRA will continue to partner with Xtra Insights for all regional surveys except for major regional centres Newcastle, Canberra and the Gold Coast, which are collated by metro survey provider GfK.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.