UN Women Australia asks ‘When will she be right?’
The UN Women Australia branch has turned the phrase ‘she’ll be right’ on its head to draw attention to gender inequality in Australia and question when problems in society will be actively addressed.
The campaign slowly builds as actor Miah Madden uses ‘she’ll be right’ to first address small problems such as losing a ball over the back fence, and then stoically using it as a response to statistics such as women having a one in three chance of being assaulted or becoming the one woman a week killed by a man she knew.
Asking ‘When will she be right?’, the campaign uses the phrase to highlight that Australians often fail to set timeframes on goals and expect to happen in time.
