CRA, Fairfax and Southern Cross Austereo bosses on digital radio three years on
The radio industry came together across Australia on Friday to mark the third anniversary of the launch of digital radio. Sydney’s event took place at First Fleet Park. Mumbrella’s Tim Burrowes talks to:
- Commercial Radio Australia boss Joan Warner on why the uptake of digital radio three years on is more successful than she expected;
- Fairfax Radio CEO Adam Lang on steadying the ship after the division was withdrawn from sale, and signing off a five year strategy;
- Nova’s Ryan “Fitzy” Fitzgerald “We feel like we regurgitate the same stuff every week but people seem to love it”;
- Eardrum’s Ralph van Dijk on future proofing the industry;
- WSFM’s Brendan Jones and Amanda Keller, and Today Network presenter Fifi Box on the importance of digital to the industry;
- SCA’s Sydney GM Jeremy Simpson on the launch of digital station Stardust;
- Mix 106.5’s Claire Hooper gives the shortest interview of all time
Production: Colin Delaney and Georgina Pearson
Good old Joan Warner – what a wonderful industry lobbyist. She managed to hold off the launch of digital radio for about 10 years to let the incumbent broadcasters milk their AM/FM licenses for as long as possible.
It’ll be interesting to see what happens in the next few years as everyone starts plugging their mobile phones into the car stereo. No doubt that broadcast radio is one of the last holdouts of traditional media. Poor DMG spending so much money on broadcast licenses…
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