CRA tenders for provider for regional radio survey

Commercial Radio Australia is tendering for a body to do audience measurement on regional radio stations.

The announcement: 

Radio industry body Commercial Radio Australia (CRA) has called for tenders for a single regional radio survey provider from 2016, and is also seeking interest from software providers to create a Gold Standard to take regional radio surveys into the next phase of development.

This survey tender relates to markets outside of the five capital cities of Sydney, Melbourne, Brisbane, Adelaide, Perth and the major regional cites of the Gold Coast, Canberra and Newcastle, which are covered by the current GfK Audience Measurement Survey contract.

The winning survey tender will be the new CRA Regional Radio Audience Measurement provider, as GfK is for metropolitan radio and the three major regional cities.

Source: CRA media release


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