Cracker Barrel Vintage Cheddar: cheese for men of distinction

National Foods has launched a series of print and radio ads in a new campaign for Cracker Barrel Vintage Cheddar. Created by BMF Melbourne, the ads position the Cracker Barrel as “the sharp taste for men of distinction.” They feature fictional character Baron von Orsum, who was born with only one taste bud.

David Klein, creative director at BMF Melbourne, said: “Cracker Barrel has always been known for sharpness and we want to reinforce this message in a fresh way. We think using the Baron will definitely do this.”


  • Client: National Foods Limited
  • Agency: BMF
  • Photographer: Brock Elbank
  • Sound: Paul Le Couteur – Flagstaff Studios
  • Media Planning & Buying: Starcom MediaVest

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