Craig Rasmus joins The Feds

Sydney production company The Fed has signed Craig Rasmus to it’s roster of directors.

His first outing is with an ad campaign for boxing apparel company Everlast including two 60-second spots, ‘Greatness Is Within’ and ‘Sometimes’. His reel also includes an advert for fashion label Ksubi and Copper’s Clear ‘Ghost’, a satire of the 1990 film Ghost.

Rasmus’s background as editor has seen him work with Panadeine, PK chewing gum.

Feds executive producer Michael Cook said in a statement “The minute I met Craig and screened his reel, I knew I wanted him to join The Feds. His work has a confident and fresh feel to it and I thought he was a perfect fit to our company.”

“I tend to favour work that utilises strong narratives with natural lighting and an observational approach,” explains Rasmus, on his style. “I have a strong interest in the youth lifestyle genre plus I like witty comedy that has been played straight and given a natural photographic approach.”