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Dropping the kids off at the pool and laying a cable among visual gags in Who Gives a Crap campaign

A new ad for toilet paper brand Who Gives a Crap uses a series of visual gags on euphemisms for having a poo, from dropping the kids off at the pool to dropping logs.

Melbourne’s CHE Proximity has created the new campaign urging Australians to ‘give one crap a day’ for the toilet paper brand, which donates 50% of its profits to help those without access to proper sanitation.

https://www.youtube.com/watch?v=NhmmTFZvn_w

In the ad ordinary Australians explain how people can help those less fortunate than them by changing their loo roll purchasing habits, whilst acting out a series of visual metaphors.

The brand donates 50% of its profits to WaterAid and the ad has been created as CHE Proximity’s entry into Google’s Creative Agency Team Awards, The Skippys.

Who Gives a Crap founder, Simon Griffith, said the work had captured the ethos of the business.

“The ad is parody of charity ads but with a serious message – ‘One crap a day’. With Who Gives a Crap, your toilet paper can make a difference,” Griffith said.

The brand launched in 2012 with a stunt featuring Griffiths sitting on a toilet until he had crowdsourced $50,000 to startup the business.

Credits:

  • Client: Who Gives A Crap
  • Founder and Head Honcho: Simon Griffith
  • Founder and Design Guy: Danny Alexander
  • Creative Director: Vanessa Morrish
  • Agency: CHE Proximity
  • Chief Operating Officer: Andrew Drougas
  • Executive Creative Director: Ant White
  • Creative Director: Tommy McCubbin
  • Creative Team: Alec Jankowski and Jimmy Zimmerman
  •  Agency Producer: Jen Livingston
  • Production Company: Guilty Content
  • Director: Tony Rogers
  • Executive Producer: Rohan Timlock
  • DOP: Joel Betts
  • Editor: Tim Parrington, The Butchery
  • Grade: CJ Dobson
  • Online: Damian Capicchiano, Cherry Pictures
  • Sound: Matt Thompson, Studio 8
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