Dropping the kids off at the pool and laying a cable among visual gags in Who Gives a Crap campaign
A new ad for toilet paper brand Who Gives a Crap uses a series of visual gags on euphemisms for having a poo, from dropping the kids off at the pool to dropping logs.
Melbourne’s CHE Proximity has created the new campaign urging Australians to ‘give one crap a day’ for the toilet paper brand, which donates 50% of its profits to help those without access to proper sanitation.
https://www.youtube.com/watch?v=NhmmTFZvn_w
In the ad ordinary Australians explain how people can help those less fortunate than them by changing their loo roll purchasing habits, whilst acting out a series of visual metaphors.
The brand donates 50% of its profits to WaterAid and the ad has been created as CHE Proximity’s entry into Google’s Creative Agency Team Awards, The Skippys.
Who Gives a Crap founder, Simon Griffith, said the work had captured the ethos of the business.
“The ad is parody of charity ads but with a serious message – ‘One crap a day’. With Who Gives a Crap, your toilet paper can make a difference,” Griffith said.
The brand launched in 2012 with a stunt featuring Griffiths sitting on a toilet until he had crowdsourced $50,000 to startup the business.
Credits:
- Client: Who Gives A Crap
- Founder and Head Honcho: Simon Griffith
- Founder and Design Guy: Danny Alexander
- Creative Director: Vanessa Morrish
- Agency: CHE Proximity
- Chief Operating Officer: Andrew Drougas
- Executive Creative Director: Ant White
- Creative Director: Tommy McCubbin
- Creative Team: Alec Jankowski and Jimmy Zimmerman
- Agency Producer: Jen Livingston
- Production Company: Guilty Content
- Director: Tony Rogers
- Executive Producer: Rohan Timlock
- DOP: Joel Betts
- Editor: Tim Parrington, The Butchery
- Grade: CJ Dobson
- Online: Damian Capicchiano, Cherry Pictures
- Sound: Matt Thompson, Studio 8
Check out the other ads from the 5 other agencies here… https://www.youtube.com/WhoGivesACrapTP
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Simon the launch of Who Gives a Crap you linked to won the Grand Prix at the first ever Mumbrella CommsCon event
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shout-out to the very talented comedians Danielle Walker, Nick Capper and Aaron Gocs who star in the ad.
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Bad Ad.
How to embarrass potential buyers of their product.
People don’t want to be identified or stand-out when they buy toilet paper.
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