Crawford Brown merges with RAPP Melbourne
DDB Group Melbourne’s below-the-line offering RAPP has merged with boutique integrated agency Crawford Brown, and relaunched as a digital, data and analytics business.
The move sees Crawford Brown’s David Brown take over the combined entity as managing director and RAPP Melbourne’s MD Tess Doughty assume the role of managing partner.
Brown said in a statement: “Crawford Brown becoming part of RAPP Melbourne makes perfect sense given where the industry is heading. Tess and I have enjoyed a professional relationship for nearly 10 years and look forward to leading the business with her.”
“The new RAPP Melbourne takes the best of both businesses and packages them into a strong data driven integrated agency offering with senior firepower. Whilst data will be at the heart of everything we do it still needs to be expressed creatively and that will be an integral part of our vision going forward.”
Doughty added: “We recognize the significant opportunity in both size and scale provided by merging Crawford Brown into RAPP Melbourne both in the Victorian and broader national market.”
“The merger will provide a platform to offer an extension of the services we currently provide and feel we now come to the market with a full service and creative offering that is both unique and extensive in its value proposition. I look forward to working alongside Dave in building an even stronger brand platform.”
