Creative agency Core retains Victa following pitch

Victa logoSydney-based creative agency Core has retained creative duties for Australian garden equipment brand Victa following a competitive pitch.

Core has worked on the brand with Victa’s parent company Briggs & Stratton Australia since winning the business in a competitive pitch in 2011.

The agency will work on the 2014 spring campaign which will extend across TV, outdoor, radio and outdoor and will promote the brand’s lawn mowers.

Laura Clarke, marketing communications manager at Briggs & Stratton Australia said: “We will soon be launching an exciting new range of Victa garden power equipment and, thus, required a strong creative strategy to achieve cut-through and engage with our target market.

“As such, it was crucial to have a concept which would deliver growth for our channels and build brand awareness, and the ideas presented by Core ticked all the boxes. The combination of our new range and Core’s creative concepts ensure we’re looking forward to a very exciting season.”

This win follows on from Core being appointed by Ella Baché to develop its digital, content and social campaigns.

Miranda Ward


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