Creative agency Emotive announces Amanda Alegre as art director

Emotive continues to strengthen its team with key hires, as the creative agency announces Amanda Alegre as its new art director.

Following a number of significant hires across the back end of 2020, Alegre joins Emotive having recently spent over three years as creative/art director for The Monkeys.

Alegre is the new art director at Emotive

Alegre brings experience across strategy, creative and social to the new role, and will work out of the Emotive Beach House in Sydney.

“Feeling Simon and Hoggy’s energy and excitement towards building on the agency’s success over the last few years and their creative ambitions moving forward, has been — for lack of a better term — incredibly contagious,” she said.

During her time with The Monkeys, Alegre worked on campaigns for clients including Berlei, NRMA Insurance, Telstra, and UBank.

“I couldn’t be more energised to work on Emotive’s long list of big-idea brands, and be part of a kick-ass team in one of the most inspiring offices in Sydney,” Alegre added.

The most recent hire at Emotive follows three key appointments announced in December of 2020, when James Pash came on board as creative director.

Of the latest appointment, Emotive managing partner and head of strategy Michael Hogg said: “Amanda is a gun. She has the ability to come up with ideas that surprise and art direction that makes you look twice.

“Amanda also has an amazing attitude and a passion for fried chicken that’s frankly inspiring. I’m thrilled that she’s part of Emotive and excited to be working together again.”

In the back half of 2020, Emotive was appointed to the creative accounts of sustainable period apparel brand Modibodi and Australian Radio Network’s network brands KIIS, Pure Gold, The Edge and iHeartRadio.

Emotive also took on creative and strategic duties for Pernod Ricard’s The Glenlivet, G.H. Mumm and St Hugo wine.


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