RM Williams hires Audience Precision for insights and media strategy
RM Williams has appointed Audience Precision to handle its global insights and media strategy.
The media strategy consultancy and technology business will be working for RM Williams across 12 international markets including Canada, the UK, the US and Australia, providing insights, global media strategy and offline media buying.
RM Williams has engaged Audience Precision
The appointment followed a competitive pitch involving four other media agencies. The incumbent on the account was OMD.
