F.Y.I.

Creative agency Host Singapore appointed to global Lux launch

Creative agency HOST have announced Host Singapore will contribute to a global launch for Unilever brand Lux.

The announcement said:

Host Singapore has been appointed to contribute to a global launch for Unilever’s Lux brand.

Following a competitive pitch, Host will work in tandem with existing agencies, to deliver a content-based platform for one of the brand’s upcoming launches.

“Host came with a compelling digitally-driven proposal – we’re looking forward to working with them”, says Global Brand VP, Anne Radmacher.

“The Lux team has real ambition, and we’re excited that the Host approach has resonated” says Dan Gibson, Managing Director of Host Singapore.

Host Singapore officially opened its doors in January 2013 with founding clients including The Coca-Cola Company and Tourism Western Australia. Host is now also working with Singapore Mass Rapid Transit (SMRT), Top Shop and Google among others.

Host Group CEO, Anthony Freedman said, “The warm reception that Host has received in Singapore has been amazing. To now add Unilever to existing clients including The Coca-Cola Company and Google, is far beyond what we thought was possible for an agency still only six months old.”

Source: HOST press release.

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