Creative – don’t rush to develop campaigns for Apple’s iPad just because it’s trendy
Agencies should avoid jumping on the bandwagon and rushing to create digital campaigns targeting Apple’s newly announced iPad, a creative director warned today.
Speaking at the AIMIA future of digital advertising conference, White Agency creative director Darwin Tomlinson said he’d had a similar experience when he worked at Razorfish in the US and Microsoft’s new tabletop gesture recognition gadet was released.
Today Apple revealed details of its forthcoming iPad tablet computer in a highly anticipated presentation from CEO Steve Jobs.
Tomlinson said: “I don’t want to start pitching ideas for every brand for the iPad. I went through it a year ago – every creative director wanted to pitch ideas for the Microsoft Surface.”
He said agencies should wait until they understood how consumers use the iPad.
He warned: “It could be completely irrelevant.”
No shit Sherlock
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Glad we cleared that up…
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aren’t they just iphone apps and isn’t everyone already pitching them with every idea already??
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mmm = not your most insightful story lead Tim. There were so many other interesting story lines at today’s events.
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Quite surprised that type of comment came out of someone who had held a senior role at a digital pureplay.
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Now does that sound like somebody who doesn’t want any competition in that sphere?
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apps are already part of the pitch process. Hello!! New news please
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Here’s one that MAD TV created 4 years before Apple launced the iPad……
Years ahead of their time….
https://www.youtube.com/watch?v=YFNQE_TzQNI&feature=player_embedded
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… especially if you use Flash, or decide to market via a USB memory stick … it’s already been dubbed the Maxipad.
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One big difference – Microsoft’s ‘Surface’ thing was an expensive high-tech concept which has very slowly made its way into a handful of niche areas and really relied on other companies to actually make it and flog it.
The iPad is a consumer device aimed at the mainstream market, will be available over the counter at App,e stores and dealers, and actually has plenty of real-world uses. Oh, and it’s not the size of a frigging Galaga tabletop machine from the ’80s.
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Given the iPad will probably retail cheaper than the iPhone, the success of PSP and notepad computers for watching movies on the go – I think you’re full of shit mate.
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