Creative shop The Open Arms launches with BWM Dentsu and Leo Burnett creatives on board

Another independent creative shop has launched. The Open Arms is the new venture from Leo Burnett’s Jess Lilley, Otto Productions’ Jo de Fina and BWM Dentsu’s Amy Hollier.

The Open Arms offers clients ‘The Empathy Model’, an approach to creative work with a social purpose. The trio told Mumbrella that the focus on work that puts compassion first and takes the diverse background of others into account will be conveyed in every outlet of the business.

“At the heart of our logo – beautifully created by the incredible Ellen Porteus – is a Superb Fairy Wren. These birds are very community minded, working together to get the job done,” they said.

“We feel the same about joining a very diverse and talented line-up of independent creative companies in this country, some who have inspired us enormously. There’s room for us all, working independently and together. And we are happy to dig out our little patch focussing on work that helps people flourish.”