Foxtel to offer a free version of Kayo

Subscription TV provider has decided to offer a free version of its sports streaming platform Kayo.

The move will hopefully entice more advertisers and subscribers to the service, with Supercars the first sport to be offered outside of the paywall.

Kayo is one of two external streaming products offered by Foxtel

Kayo launched nearly two years ago and saw its subscribers plummet earlier this year during the COVID-19 restrictions on live sport. The platform has since announced its biggest ever subscriber count.

The ‘freemium’ Kayo subscription will only include some sports and certain extras, including match repeats, statistics and shows.

“We see this as a way for consumers to experience Kayo without a credit card and a way for subscribers to continue their Kayo experience if they paused their subscription after a big event or at the end of their favourite sports season,” said Delany at Foxtel’s upfronts event on Thursday.

“This is a game-changer in subscription television and another opportunity to deliver advertisers even greater premium reach.”

Delany said the offer gives Kayo ‘more reach’ and will allow it to keep in touch with consumers who choose to pause their subscriptions. Foxtel says the decision is in line with sporting codes demanding bigger audience numbers, not a desperate bid for subscribers.

According to the Sydney Morning Herald, the free Kayo offering may have been part of Foxtel’s discussions with Rugby Australia earlier this year.

The free version of Kayo will roll out next year.


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