Creative Streets: Winners announced for Outdoor Media Association’s Creative Collection competition

The Outdoor Media Association (OMA) have unveiled the winners of the Creative Collection competition for Q2.

Creative Collection is a quarterly competition run by the OMA to celebrate the most innovative place-based, retail and roadside advertisements.

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Media agency UM, along with Ogilvy & Mather picked up the award for best creative execution for their Coca-cola ‘Coke Contour’ campaign, with a honourable mention going to Carat and SAS Creative for Disney movie, ‘Inside Out.’

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OMD and Clemenger won best traditional use of the OOH medium winner for the ‘BONDS – Hosiery’ campaign.

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Featuring rapper Iggy Azalea, it beat Melbourne-based agencies Cummins and Partners and Mindshare with ‘Nike Zoom.’

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The awards celebrate special builds, choosing the to award the Philips ‘#Huetown’ campaign produced by media agency Posterscope/Carat and creative agency Iris.

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A special mention went to AJF Partnership and Initiative on Officeworks’ ‘Minimelb’ submission.

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The best use of technology/innovation winner went to the Queensland Music Festival. Their ‘Keys to the City’ campaign was produced by in-house media and creative for the 2015 QMF festival in Brisbane.

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Entries for Q3 open are open from September 15th.


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