‘Creatives For Bushfires’ registrations open for agencies to pledge support

Since launching the Creatives For Bushfires initiative at the start of the month, Upstride’s founder and managing director, Jane Metlikovec, has received 400 expressions of interest from both agencies and individuals working in the industry.

The Facebook page has facilitated connections between marketers, PR professionals, graphic designers and brand professionals with businesses impacted by the bushfire emergency. And now, with the launch of the website, Metlikovec hopes that even more advertisers, marketers, media buyers, PR practitioners and others will pledge support to the cause.

Agencies and individuals can register their information on the website, and bushfire-affected businesses can lodge requests for assistance, whether it be for creative, publicity, website, video, social media, event, graphic design or marketing.

Metlikovec, who originates from Gippsland, was motivated to help when she realised her own agency was too small to achieve a lot, but the industry could, if it banded together.

“I’m blown away by the amount of support coming through for those impacted by bushfire from Australia’s creative professionals, top tier agencies and boutique studios,” she said.

“It’s been amazing to see the creative community come together in this way and we are pleased to be already making connections with those who need our help. Please jump onto the website and register your support – this will be the easiest way for those who need your help to find you.”

She added that Upstride will soon be promoting the initiative to impacted communities, so businesses in need can request support should they wish to when the need arises.

If you’d like to assist with bushfire recovery, relief and rescue efforts, please explore the options below: 


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