Creator of ‘most innovative’ pizza to appear in Dominos TV ad campaign

pizzamogulDomino’s has upped the ante in its design-a-pizza marketing push with the creator of the most imaginative pizza set to appear in the company’s next major promotional drive.

The move follows the launch of Pizza Mogul earlier this month, an initiative created by Elevencom, which allows consumers to design their own pizza, name it, market in though social media and earn between 25c and $4.50 per sale.

Domino’s has now said the “most innovative and thought-provoking  Mogul” will appear on its TV ads and in a print campaign.

“Mogul was an idea created because we have seen amazing creativity in our fans,” Domino’s chief executive Don Meij said. “Social media has opened up all kinds of new age marketing ideas and I look forward to seeing all the creative entries come through.”

Meij said at the launch of Pizza Mogul that it was the “most amount of control a brand has relinquished to customers” since the launch of Facebook.

But he added it enables Domino’s to benefit from the “powerful revenue and viral advertising stream” that emerges from social selling.


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