Creator of ‘most innovative’ pizza to appear in Dominos TV ad campaign
Domino’s has upped the ante in its design-a-pizza marketing push with the creator of the most imaginative pizza set to appear in the company’s next major promotional drive.
The move follows the launch of Pizza Mogul earlier this month, an initiative created by Elevencom, which allows consumers to design their own pizza, name it, market in though social media and earn between 25c and $4.50 per sale.
Domino’s has now said the “most innovative and thought-provoking Mogul” will appear on its TV ads and in a print campaign.
“Mogul was an idea created because we have seen amazing creativity in our fans,” Domino’s chief executive Don Meij said. “Social media has opened up all kinds of new age marketing ideas and I look forward to seeing all the creative entries come through.”
Meij said at the launch of Pizza Mogul that it was the “most amount of control a brand has relinquished to customers” since the launch of Facebook.
But he added it enables Domino’s to benefit from the “powerful revenue and viral advertising stream” that emerges from social selling.
I notice since setting up my account on Pizza Mogul, confirming email, filling out personal details, creating my pizza etc, and logging out. It now wont allow me to log back in. I thought it may have been a technical glitch but its been like that for days. All very weird. Anyone else had problems with the site?
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Thanks for the shout-out, but just wanted to clarify one point. Our agency Elevencom, is very proud to be part of the team that helped develop the Pizza Mogul concept, but the original idea and driving force for the project came from the Domino’s team and CEO, Don Meij in particular.
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Consumer: you can email hello@pizzamogul.com.au with the details and the team should be able to help.
We have found a few people have had a typo in their email id, which has led to issues being able to login – however we can investigate if you get in touch.
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How do I activate (other) to include my own ingredient??? Help needed please
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