Domino’s invites customers to market their own pizza
The role of marketing Domino’s pizzas will be handed to the very people who eat the product following the launch today of Pizza Mogul.
The initiative will see consumers invited to devise their own pizza, name it, share their creation on social channels and sell them. Every sale will earn the creator between 25c and $4.50 per pizza, depending on the number of toppings.
The pizzas will be also available on the Domino’s website.
Brilliant idea and execution is great too – very easy to use site.
This is why many consider Don Meij the Steve Jobs of the pizza game.
With the advent of Crust I don’t have much need for Domino’s anymore, but I’m still blown away by how good an idea this is. If it catches on (big if) it could completely change the industry. Meanwhile, Pizza Hut are fighting their franchisees to implement their brand new strategy of… offering basic-range pizzas at a low price as loss leaders. Visionary.
Fantastic innovation from Dominos. Well done.
Created my pizza #inyourface
Pity the website crashes. Great idea though.
It’s a game changer.
Which agency? Who came up with the idea / made web site / app?
Website/App was done by Thoughtworks. Branding and creative was Elevencom.
The facebook login is a joke…..has no one tested this site?