Creepy bank manager ad for RaboDirect wins TV ad of the month

The winner of Mumbrella’s TV Ad of the Month contest is RaboDirect’s creepy bank manager by Whybin\TBWA\Tequila.

The ad of the month for April is part of a campaign which is based on the insight that Australians lose $4 billion every year in interest by leaving their money in low-interest savings accounts. It was first aired on April 10.

The call for entries for Mumbrella’s May ad of the month will be posted next week.


  • Agency – Whybin\TBWA\Tequila
  • Matty Burton – Executive Creative Director
  • Dave Bowman – Executive Creative Director
  • Peter Galmes – Art Director
  • Derek Anderson – Art Director
  • Julia Elton-Bott – Art Director
  • John McKelvey – Copywriter
  • James Ross-Edwards – Copywriter


  • Production Company – The Sweet Shop
  • Steve Ayson – Director
  • Adam Arkapaw – D.O.P.
  • Larisa Tiffin – Producer
  • Post Production – Fin Design & Effects
  • Sound: Simon Lister – Nylon Studios
  • Print: Matt Baker – Photographer
  • Paul Bradbury – CEO
  • Nitsa Lotus – General Manager
  • Holly Jonas – Account Director
  • Amanda Cain – Producer
  • Simon Holdaway – Print Producer


  • Russ Tucker – Digital Creative Director
  • Hannes Ciatti – Digital Art Director
  • Bryony Proctor – Digital Copywriter

Supported by:

Dubsat logo Mumbrella


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.