Cricket Australia builds anticipation for KFC BBL in new campaign from Apparent

Kalila Welch

November 30, 2022 9:26

Cricket Australia is gearing up for the start of the KFC Big Bash League (BBL) season with a new campaign from its agency of record Apparent.

Titled ‘ALIVE’, the new campaign captures the energy of a BBL game, with colours, action and music that represents the show attendees can expect at the stadium when the season kicks off on 13 December.

Alistair Dobson, general manager Big Bash Leagues at Cricket Australia said: “This year’s Big Bash competitions are more exciting than ever. The atmosphere will remind people of the joy of shared experiences. Moments that make you stand from your seat and lose yourself in enjoyment.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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