Crust launches first TVC in three years via Poem

Crust Pizza has launched a new brand platform in its first TV since 2019, via indie creative comms agency Poem.

Poem has been working with Crust on a project basis since August, following the delivery of the pizza chain’s Crust x Milky Lane Pizza-Burger, with the campaign marking the first TVC to come from the partnership. The TVC was created via the agency’s Poem Studio arm.

The new platform, ‘Thank Crust’, speaks to the frustrating moments in which you can breathe a sigh of relief when dinner is sorted, using ‘relatable humour’ to target Crust’s primarily millennial audience.