Cricket Australia campaign calls for everyone to Play Cricket

Cricket Australia has launched a ‘Play Cricket’ campaign promoting the accessibility of the game to anybody.

The campaign includes a website that allows people to search for places where they can play cricket in their local area backed by a TV ad created by GPY&R Melbourne.

The website provides a search engine where users can enter their postcode and the type of cricket they would like to play from a list including outdoor, indoor, men, women, kids and teens to show them where and how they can participate in the game.

The TV ad shows people of all ages passing the ball from scene to scene.

GPY&R Melbourne’s creative director Alex Wadelton said: “We hope that this campaign really gets people of all ages involved and part of the Australian Cricket Team. Because we all want to ensure future teams in all forms of the game continue on our country’s strong tradition.”

Behind the scenes:


  • Client: Cricket Australia
  • Clients: Julian Dunne – Senior Manager Marketing, Kate Elliot – Brand Manager
  • Creative agency: GPY&R
  • Lead Creative: Alex Wadelton, Paul Meates
  • Production: The Directors group
  • Director: Matthew Chuang
  • Account Service: Nick Robinson, Joanna Goldberg

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