Cricket Australia campaign calls for everyone to Play Cricket
Cricket Australia has launched a ‘Play Cricket’ campaign promoting the accessibility of the game to anybody.
The campaign includes a website that allows people to search for places where they can play cricket in their local area backed by a TV ad created by GPY&R Melbourne.
The website provides a search engine where users can enter their postcode and the type of cricket they would like to play from a list including outdoor, indoor, men, women, kids and teens to show them where and how they can participate in the game.
pretty similar to Tennis Australia’s ‘ready. play.’
https://www.youtube.com/watch?v=Q9fMeFDtGuI
problem with aus sport is our governing bodies are focusing on PLAY , instead of COMPETITION…sounds harsh, but it’s true
@ allthesame – pretty similar?! It’s like exactly the same! I’m sure I’ve seen the same thing for soccer as well somewhere. I don’t mind the execution but it’s a bit hackneyed.
Hello, I love that song! Is that an actual song or just made for the ad? I’d love the full copy if there is one. Thanks