Free places for marketers at BE Festival networking forum
Senior marketers are to be offered free places at a speed networking forum which kicks off next month’s Festival of Branded Content and Entertainment.
In a new initiative for this year’s festival, the three hour session held late on the afternoon before the conference, will seek to connect anyone interesting in doing business around branded content and entertainment. This may include marketers, agencies, suppliers, technologists, creatives, commissioners and content makers.
The speed networking session will allow people to book up to 12 appointments over the three hours in a series of targeted 15 minute slots, with the meetings organised ahead of time via the BE Festival website.
A maximum of 100 places are available at the speed networking. Twenty of those places are reserved for marketers with budgetary signoff who are interested in knowing more about forms of branded content available to them.
The speed networking takes place from 3pm on Wednesday October 2 at the Festival venue of Luna Park in Sydney.
The event, which Festival organisers believe to be an Australia-first, is intended to give both content makers and potential commissioners of content the chance to connect and briefly discuss their business challenge or capabilities, with a view to being able to continue a conversation later if they wish.
The event was been developed after consultation with the industry and the Festival Advisory Panel, with the issue of being able to discover content projects and creators, and gaining an understanding of what options are available for brands, being cited as a common hurdle for marketers wishing to invest in content.
The first 20 eligible marketers to apply will be able to attend for free. The standard cost is $199 per place.
A full Festival pass is $799, which includes networking, the day-long conference and Awards evening.
The conference takes place on Thursday October 3, with the awards that night. BE Festival is organised by Mumbrella’s parent company Focal Attractions.
If you believe you qualify for a free place, and would like to take part in the formal networking afternoon on October 2nd, please email denise@focalattractions.com.au with your name, job title and company information
