Cricket Australia positions one day series as the summer’s biggest dress-up party
Cricket Australia is positioning January’s one-day internationals as ‘The summer’s biggest dress-up party’ in a new campaign by GPY&R Melbourne.
Ads for the Commonwealth Bank Series against Sri Lanka and the West Indies feature a house party at a suburban home where people are wearing wacky costumes.
To view ad, click here.
I love this ad – well done!
The whole campaign reaks of desperation to me- if the product was good there wouldn’t be a need for gimmicks like this. In my view it cheapens the sport and I have to say the tv commercial is cringeworthy