Cricket Australia creative account out to pitch

Cricket Australia is reviewing its creative account putting incumbent GPY&R Melbourne on notice, Mumbrella can reveal.

A spokesperson for the sport organisation said: “We are currently reviewing our creative agency structure across the business. We have a strong relationship with GPYR and they have done some excellent work for cricket over the last four seasons where we have seen strong growth across our key metrics of participation, attendance, viewership and digital consumption.

“GPYR have been asked to take part in the process.”

The Melbourne agency won the account in August 2010 and has worked on many campaigns since, including the ‘Play Cricket’ campaign which launched in September last year.

At the end of last year GPY&R lost the Defence Force Recruiting account to Havas, shortly after group managing director Steve Doherty left the agency.

GPY&R Melbourne’s other clients include Schweppes, AGL, Australian government (NBN) and the Victorian government.

MediaCom manages Cricket Australia’s media planning and buying and is not being reviewed.

Miranda Ward


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.