Cricket Australia scores WA power company Alinta Energy as shirt sponsor

West Australian power company, Alinta Energy, has taken out the shirt sponsorship of the male national cricket teams, Cricket Australia has announced.

The announcement;

Alinta Energy announced as Cricket Australia Principal Partner

Cricket Australia is pleased to announce that fast-growing Australian energy company and iconic Western Australian brand, Alinta Energy, will become the Principal Partner of the Australian Men’s Cricket Team and the national digital platform MyCricket from July 2018, in a four-year agreement that extends from the elite level to grassroots cricket.
Alinta Energy will become the first long-term Principal Partner of the Australian Men’s Cricket Team, with branding rights across the playing shirts of all three formats of men’s international cricket in Australia – one of the most visible sponsorships in Australian sport.

Commenting on the historic partnership announcement, Cricket Australia CEO James Sutherland said:

“We are delighted to welcome Alinta Energy on board as the Principal Partner of Cricket Australia, and for them to feature on the playing shirts of the Australian Men’s Cricket Team and MyCricket platform.

“Alinta Energy has made a long-term commitment to cricket and the Australian men’s team – and we look forward to a successful partnership which includes our support of them and their business growth aspirations.”

Alinta Energy MD & CEO, Jeff Dimery said it was a big moment for the fast-growing company.

“This is an exciting moment for Alinta Energy. This partnership reflects our growth into a national energy player and gives us a great opportunity to take our message around more affordable energy further than ever before.

“Australian cricket is an institution that will continue to engage and inspire us, and we’re proud to be backing the sport from the community to elite level for the next four years,” said Mr Dimery.

From a Cricket Australia announcement


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