Cricket Australia unveils new film to push women’s cricket
Branded content agency Jumpshot and production company MilkMoney have produced the latest in a series of films for Cricket Australia to promote the women’s game.
The new video features batter Alyssa Healy – niece of Test wicket keeper Ian Healy – who talks about the feeling of representing her country.
Another film to push The Southern Stars, who are sponsored by Commonwealth Bank, is due out next week.
MilkMoney and Jumpshot were behind a number of other films for The Southern Stars, which feature stars Jodie Fields and Ellyse Perry.
Credits:
- Content Strategy & Executive Producer: Christie Poulos, jumpshot
- Executive Producer: Matt Taylor, Milkmoney
- Communications & Distribution: Penny Warneford & Emma Carter, Tango Communications
- Production Company: Milkmoney
- Director: Ethan McClean
- DOP: Geoff Thomas
- Location Audio: John Smetana
- Phantom Tech: Andrew Buckley / Digital Delinquent
- Camera Assistants: Nick Alexander / Luke Cameron
- RC Heli Operator: Toby de Jong
- Producer: Cassandra Schwaby
- Production Co-ordinator: Kara Knight
- Hair+Makeup: Christie Ferrari
- Stylist: Nathasha Harrison
- Senior Editor: Jay Hall
- Editor: Josh Palmer
- Post Production: Chase Editors
- Music: Audio Network
- Post Audio: Matt Meacham
- Client: Cricket Australia: Libby Owens, Panayiota Samartzis
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Cricket Australia
20/20 Big Bash and now Australian Womens Cricket. Cricket Australia seems to be moving ahead. How many brands would want to jump onto these fantastic role models Nice films. Where are they being broadcast?
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Amazing videos! Awesome work Cricket Australia.
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It is wonderful to see women’s cricket being promoted like this. Well done girls. Good luck the Southern Stars this summer.
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My great Aunty Leila Cummings was the Captain of the first Women’s Australian cricket team – something I am extremely proud of.
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From the limited amount of womens cricket I have seen, the skill levels are fantastic. Ratings weren’t too bad either with limited advertising. No reason not to show more!
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