Cricket continues to climb for Seven on Sunday night

Day four of the first Test between Australia and India continued to draw the TV crowds on Sunday night, averaging 526,000 viewers across the three sessions – the largest audience of the game so far.

Session three was the most-watched non-news program of the night, with 661,000 metro viewers for Seven, according to OzTAM’s preliminary overnight ratings.

The session also topped the key advertising demographic of 16-39s, but in the 18-49s and 25-54 it wasn’t quite enough to knock Nine’s Sunday news program off the top spot.

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